Differentiation
Assessment
It takes about 10 minutes. You'll get a report with your score and exactly where your chain breaks.
Before we measure you, here's what we'll look at. A prospect buys when they can say yes to the first five — and when your sales tools (website, deck, video) say so clearly.
01
You stand out
On quality, on added value, or on innovation.
02
You can quantify the value
How much you save them, earn them, or keep them from losing.
03
You can guarantee it
In writing, measurable, with a remedy if it fails.
04
You prove it beforehand
A pilot, a calculator, a diagnostic.
05
You have a track record
Cases, testimonials, recognizable customers.
06
Your sales tools say it
All three have to say the five above.
Your deck
You upload it as a PDF or PowerPoint and we review it.
Your website
You give us the link and we review it.
Your video
You tell us which of the five it covers.